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Pattern innovation + implementation

The global authority on Pattern — on and beneath the surface  

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PATTERNITY + LDF ∞ KALEIDOHOME IN TRAFALGAR SQUARE

A special project in association with LDF and Airbnb

Definition: PERCEPTION
The awareness of something / the ability to see, hear, or become aware of something through the senses.

Definition: HOME
A place where something flourishes and is most typically found, (informal)

Launched during London Design Festival in the heart of Trafalgar Square the PATTERNITY KALEIDOHOME was an interactive installation that playfully engaged the public with the fundamental shapes that make up life on Earth – our collective home.

The project, in association with London Design Festival and Airbnb, explored perceptions of home – transforming the fundamental shapes and patterns from all four corners of the world into an ever evolving sculpture that placed the public at the heart of the project.

Housed inside a bold monochrome-patterned facade, the revolving prism structure cut through the home. Using mirrors, reflections and bold optical illusions to celebrate the differing perceptions we have of home and our relationship between the inner four walls to the outer four corners of the world.

Working in collaboration with experiential photography specialists Say Fromage, the installation incorporated the latest in immersive photographic technology. As passers by peered in and played, the installation documented individual interactions that became an ever-evolving kaleidoscope when shared online.

See the documentation of the project

Imagery – Ed Gilligan, Robin Mellor and PATTERNITY