studio

Pattern innovation + implementation

The global authority on Pattern — on and beneath the surface  

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PATTERNITY ∞ IMPERIAL WAR MUSEUMS THE FLEET OF DAZZLE RANGE

Imperial War Museums (IWM) exclusively partnered with PATTERNITY to launch THE FLEET OF DAZZLE, a range of monochrome dazzle products to wear and use that boldly re-imagines the iconic dazzle camouflage patterns painted to disguise and protect ships during the First World War.

The resulting collection is part of a larger scale project in close collaboration with PATTERNTY + IWM including PATTERN.CONFLICT.UNITY a short fashion film conceived and produced by PATTERNITY STUDIO that uses pattern to tell the history of dazzle.

The project launched at the PATTERNITY + IWM DAZZLE SHOP at London Design Festival in September 2014 – a timely repositioning of dazzle to coincide with the First World War Centenary commemorations.

The full collection will be available from IWM London, IWM North and HMS Belfast stores along with the website – iwmshop.org.uk from Thursday 2 October 2014

Order the collection online from the IWM shop 

Find out more about the collaboration