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Pattern innovation + implementation

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PATTERNITY PIONEERS FOR CLARKS ORIGINALS FILM

PATTERNITY was commissioned by Clarks Originals to create a film exploring the story of the iconic desert boot, through their unique pattern-obsessed lens.

Selected as this season’s ‘Originals Pioneers’, PATTERNITY depict the story of desert explorer Nathan Clark, who, inspired by the footwear of off-duty army officers in Cairo’s fabled old bazaar, designed the first Desert Boot in 1949.

PATTERNITY combines archive audio of Nathan Clark himself with historic film footage of Cairo, alongside monochrome graphic shapes and everyday patterns and textures in signature PATTERNITY style. The film is divided into three distinct parts, taking the viewer on a journey of inspiration, exploration and innovation – from the past, through the present and into the future world of Clarks Originals and PATTERNITY.

Voice Over | Nathan Clark, Courtesy of the Alfred Gillett Trust
Creative Direction | PATTERNITY
Film | Loren Filis
Photography | PATTERNITY
Editor | Sapphire Goss
Production | PATTERNITY STUDIO
Sound Designer | Jon Dix

See PATTERNITY ∞ Clarks Originals AW14 and SS14