Pattern insight + emergence

Delving beneath the surface of life at Patternity Studio



PATTERNITY_UK Pavillion 2UK Pavilion Image Hufton+Crow

As the world gathers for EXPO 2015 in Milan, the UK has unveiled its magnificent Pavilion, inspired by the humble honey bee: The Hive. The structure aims to bring attention to the plight of the bee, across Britain and the world. Visitors to the Pavilion will be immersed in the world of bees, from orchards of British fruit trees, to winding pathways representing the famous ‘bee dance’, and audiovisual receptors will even respond to data from real life hives, creating a sensory representation of an apiary.

PATTERNITY_UK PavillionUK Pavilion Image Hufton+Crow

Bringing nature and architecture together, designer Wolfgang Buttress has created something that will not only showcase the best of the United Kingdom, but that also champions the small creatures that are central to our bioculture and in turn or everyday…

Find out more about the importance of honeybees to our lives and the threats they face…
PATTERNITY_UK Pavillion 3UK Pavilion Image Hufton+Crow