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Pattern insight + emergence

Delving beneath the surface of life at Patternity Studio

16.07.13

JOURNEY | CHINTI + PARKER MEETS PATTERNITY

From concept through to implementation we were asked by knitwear specialists Chinti + Parker to creative direct the ‘Chinti + Parker Meets Patternity’ collaboration.

In addition to the design of the 28 piece collection all branding and events for the collaboration were conceived and produced by Patternity Studio.

LOOK BOOK SHOOT  - CREATIVE DIRECTION|  PATTERNITY STUDIO

Friday 10th January |  07:00 – 19:00 |  STUDIO SPACES Unit 2 110 Pennington St.  London   E1W 2BB

Photography – Sarah Piantadosi
Art Direction, Stills Photography + design – Patternity Studio
Clothing – Chinti + Parker meets Patternity
Styling – Ellie Grace Cumming
Model – Kriss @ IMG
Fashion Photography | Sarah Piantadosi
Hair – Bianca Tuovi @ CLM
Makeup – Thomas De Kluyver @ D+V Management
Production – Gemma Jones
Casting – Paul Isaac

PRESS EVENT – PRODUCTION BY PATTERNITY STUDIO

Tuesday 5th of February | Mayfair’s 100 Wigmore Street | 09:00 – 18:00

We showcased an exclusive press preview of the Chinti and Parker meets Patternity collection. Choosing a location surrounded by grey tiled flooring, industrial square ceiling lights and gridded windowpanes, the sharp monochromatic appeal of the garments was exhibited in its sophisticated minimalism. With cakes by Pomp De Franc cake society. Even the shadows on the floor were on fine Patternity form…