THE PATTERNITY KALEIDOHOME
An interactive photographic installation in the heart of Trafalgar Square, in association with London Design Festival and Airbnb.
Launched during London Design Festival in the heart of Trafalgar Square, the PATTERNITY KALEIDOHOME was an interactive installation that playfully engaged the public with the fundamental shapes that make up life on Earth.
Incorporating the latest in immersive photographic technology, the installation invited passers-by to peer in and play with the installation – creating their own unique patterns of home. Every interaction with the KALEIDOHOME was documented – forming an ever-evolving digital kaleidoscope online.
Imagery – Ed Gilligan, Robin Mellor and PATTERNITY